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How Are Movements Started? Part 1: The Strengths and Weaknesses of Viral Movements

by Tim | Mar 19, 2012 | Articles

Like many of you, I have been both moved and fascinated by the sudden and rapid growth of the Kony 2012 movement. This movement was initiated by the YouTube film produced by the group Invisible Children and Jason Russell, to draw attention to the plight of children in...

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